My Books
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Blackmail Marketing
Read More »I use my iPad to play games as a form of relaxation. Nearly all the games I play are puzzle apps with levels that can be played in a few minutes. Nearly all of them are free to install. So how do they make money?
Now I would be the last person you should consult about marketing but it has always seemed to me that the best way to market your product is to convince people that it offers something they want so that they are prepared to pay for it.
This is not the currently favored approach for mobile apps - at least certainly not for games. No, the theory at the moment is to cause so much frustration and annoyance that people give you money to make it stop. Blackmail marketing.
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NCSS 2017
Read More »I gave a Masterclass on Swift at the NCSS Summer School 2017 in Sydney on 8th January 2017. This post contains useful links for use during and after my class.
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Looking for beta testers
Read More »I am looking for beta testers for my latest Mac app: Work.
Work is a project organizer app for developers, designers, students or any professional who works with multiple projects involving files & folders, web pages, email addresses and lists of tasks. Click the link above for more information and help for getting started.
Work requires macOS 10.12 or OS X 10.11.
If you would like to test this app, please contact me, giving details of your Mac and operating system. The easiest way to do this is to select About This Mac in the Apple menu and send me a screen shot of the window that appears.
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Another Man Reader Update...
Read More »A quick update to Man Reader to version 1.8 is now available through the Mac App Store.
The main reason for this version was that Man Reader was not previously detecting man pages installed by third-party IDEs in the Applications folder. There was also an issue with Man Reader failing to display the text of the previously selected man page on app launch.
- More complete search for man pages, including in third-party IDEs.
- Fix for glitch when displaying previously selected page on launch.
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Man Reader Update
Read More »Man Reader has just been updated to version 1.7 and is available through the Mac App Store.
The main reason for this update was to make the app work well with macOS Sierra, as I found that version 1.6 was sometimes crashing on launch. While doing this, the update was rejected by the App Store reviewers because it crashed on OS X 10.10. Since I no longer have a Mac running 10.10, I decided to set the minimum supported system version to OS X 10.11. If you need support for older versions, you should still be able to download version 1.6 which will work back to 10.7.